Whirlpool, Videocon, Panasonic Miffed with GfK-Nielsen India’s Under Reporting
White goods makers Panasonic, Whirlpool, VideoconBSE 1.06 % and Godrej Appliances say thy are miffed with GfK-Nielsen India because the sole market tracker is under-reporting their market share and market growth data in the last six months.
GfK-Nielsen, a joint venture between GfK Asia and The Nielsen Company, is the only agency that tracks retail sales of consumer products such as consumer electronics, domestic appliances, telecom and IT in the country, and its data is considered the industry benchmark. Companies say under-reporting by the market tracker impacts their business plans and erode trade confidence on their brands.