Whirlpool to Focus on Water Purifiers, Built-In Appliances


Whirlpool of India plans to focus on water purifiers and built-in kitchen appliances, over the next three years to maximise  growth, said Shantanu Dasgupta, vice president (corporate affairs and strategy).

“We target to get 10-15% of revenue from water purifiers and home appliances over three years,” he said. The category currently contributes a miniscule percentage of revenue. The built-in kitchen appliance market in India is estimated at Rs 35,000 crore

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