Whirlpool Introduces Food Preservation Technology


ach year, seven million tonnes worth of food and drinks are being wasted in the UK, leaving the consumer out of pocket while also damaging the environment. Whirlpool’s refrigerators now offer a solution to this problem with the introduction of Activ0° technology.

Whirlpool’s Activ0° is a dedicated drawer in the fridge that is kept at the ideal temperature of 0° to make sure meat and fish lasts for up to three days longer. The Activ0° works in coordination with Whirlpool’s intelligent 6th Sense Fresh Control, which ensures a constant humidity level of 85-95%; maintaining the best conditions for long lasting food freshness.

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