Samsung’s Whitegoods Boss Talks Connected Appliances and Retail Strategy


As consumers gear up for summer, Samsung is busy promoting its innovative new appliances to the Australian market. The recently launched Smart Series Refrigerator and Smart Series Air Conditioners both feature Wi-Fi connectivity and represent a concerted push into the connected home for Samsung.

Current spoke to Mike Lilly, head of home appliances for Samsung Electronics Australia, about the brand’s move into the connected category and its broader strategy for home appliances leading into next year.

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