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New-Home Shoppers Say Appliance Brands Can Influence Purchase Decision

Certain appliance brands included with the purchase of a new home are among the features shoppers say can sway their decision to buy, according to research results released today. In the first study of its kind, Lifestory Research polled 9,565 households nationwide, examining how different product classifications and brands influence the buying behaviors of people shopping for a new home.

Read more: http://www.equities.com/news/news-headline-story?dt=2012-09-21&val=507642&d=1&cat=headline