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LG, Samsung See Energy Efficiency Marketing Pay Off

When EnergyStar began pilot testing its "Most Efficient" label in 2011, some companies and trade associations were concerned that having an additional top tier designation would take away from the existing Energy Star Gold label. Initially, only a few companies were onboard with the programme, and only a handful of products met the criteria for the label.

Read more: http://www.businessgreen.com/bg/feature/2225318/lg-samsung-see-energy-efficiency-marketing-pay-off