Godrej Sets Target to Become Second Largest Refrigerator Brand


KOLKATA: Godrej Appliances has set a target to become the country's second largest refrigerator maker and rank amongst the top three brands in washing machine and microwave ovens in two years, with aggressive plans to enter into collaborative agreements with technology partners.

""We plan to launch models with unique features and energy efficiency will be our selling point,"" says GodrejAppliances executive vice president (sales and marketing) Kamal Nandi.

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