Electrolux Launches Luxury Kitchen into Tough Market


World number two home appliances maker Electrolux (ELUXb.ST) has launched an upmarket kitchen range, gambling on the resilience of luxury spending just as a slowdown in overall market demand spreads from crisis-hit southern European markets to the north.

The launch of the Grand Cuisine, a new product category the company estimates could be worth about 4 billion euros, is part of its plans to boost margins via premium-range goods and give itself a design edge.

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