Verilux VF01AA1 Natural Spectrum Deluxe Floor Lamp Ivory See better instantly. Now 20 percent brighter, the original Natural Spectrum indoor sunshine lamp uses 50 years of research to scientifically tune light for the eyes of readers, crafters and computer users. This floor lamp has an adjustable steel gooseneck plus an electronic power system assures decades of reliability. The floor lamp includes energy efficient Verilux Global Cooling 27W bulb that offers two way brightness and the bulb lasts 10X longer, too 10,000 hours.